foyer with dog kennel under stairs

Customization vs. Personalization – Choosing a home builder that allows custom changes to your plan

Posted on Feb 10, 2026 by dreeshomes

Not all builders are alike. When you decide to build a custom home, you assume certain things are just part of the process – until you learn they’re not.

You fall in love with the model home and sign the contract to build as you dream about having a designer shower niche like the one you saw online. And you start thinking about how you’ll need to move a few outlets in the man cave for optimal TV placement. When you ask about these items, you find out the changes you assumed were “normal” aren’t actually allowed by your builder.

At Drees Homes, we believe that moment of regret should never happen. Building a custom home should give you more control, not less. It’s brand new. You shouldn’t have to live with outlet placements that don’t make sense, a closet that doesn’t work for your life, or a garage that doesn’t fit the vehicle you actually drive.

From the very beginning, Drees is built to support real customization, not just the kind that looks good on paper.

Custom home white marbled tile shower with two gold rain showerheads
new home primary bath with freestanding tub
new construction home primary bath with blue tile accents


Austin's Grantley floor plan customized with a super shower with dual rain shower heads and niches.

Cincinnati's Bedford floor plan customized with a freestanding tub in the primary bathroom.

Raleigh's Parkette floor plan customized with a super shower with a bench.



Personalization and Customization Aren’t the Same Thing


Many builders use the word “customization”, but what they’re really offering is personalization - choosing from a predefined menu of finishes once the home’s layout is already set. That works for some buyers. But if you want anything outside that menu, the answer is often no.


At Drees Homes, customization means something more. We offer custom design requests, allowing meaningful changes to the home itself. That way the new home fits you, not the other way around. That difference matters.


Popular home customization ideas that Drees can bring to life include:

  • Pet-friendly design: dog washing stations, built in pet bed nooks and pull-out food bowl drawers
  • Family-friendly design: multigenerational living, a functional family ready room and outdoor living spaces
  • Luxury primary suite design: a relaxing sitting room, coffee bar, super shower, spa tub and built-in closet solutions
  • Luxury kitchen design: a chef’s kitchen, working pantry and butler’s pantry
  • Lifestyle-based design: pocket offices, wine rooms and wet bars
  • Smart home features: built-in chargers, hidden outlets and smart home lighting
wine bar off the kitchen


Nashville's Ballentine floor plan customized with a wine bar.



How Drees Makes Home Customization Work


True home customization requires more than good intentions. It requires the right structure behind the scenes.


Drees has an in‑house architecture team dedicated to redrawing plans and incorporating custom changes in a clear, systematic way. These architects work directly with our construction and operations teams, so custom requests are fully documented, understood, and ready to be built.


That means:

  • Plans are professionally redrawn.
  • Any custom changes that impact pricing are clearly priced and presented for approval before moving forward.
  • Changes are clearly communicated to the field.
  • Operations teams are prepared to execute custom changes.
  • The building process stays organized and predictable.


Home customization isn’t treated as an exception. It’s built into the system.

walk-in closet with built-in drawers


Northern Kentucky's Brennan floor plan customized with an island in the primary suite walk-in closet.



Built on Experience, Designed for Real Life


Drees Homes is a family-owned and operated custom home builder with nearly a century of experience building award-winning, quality homes across multiple markets and home styles.


With operations in 12 metro areas, Drees is large enough to deliver the consistency, craftsmanship, and reliability of a production builder, yet intentionally structured to support customization that many large builders simply aren’t equipped to handle.


Drees' range of offerings includes:

  • Build‑to‑order single‑family custom homes
  • Quick-move-in-ready homes
  • New construction townhomes, condos and patio homes
  • The Pure Style Collection®, available exclusively in the Greater Cincinnati area, offering a streamlined, curated path to building new
  • Build on Your Lot with Elevate by Drees (ex: family land, disaster rebuilding, a teardown/rebuild, or in a custom home community)


No matter the path, every Drees home is built with the same commitment to quality construction, thoughtful planning, and long‑term performance.

custom walk-in pantry with cabinets and shelves
Custom home pop up outlet built into kitchen countertop
Custom home kitchen gas range with gold pot filler, tile wall backsplash, and floating shelves


Dallas' Grandview floor plan customized with a luxury working pantry.

Houston's Overlook floor plan customized with a pop-up outlet in the kitchen island countertop.

Northern Kentucky's Bedford floor plan customized with a chef's kitchen.



Custom + Construct: Home Customization Made Easy


At Drees, we build with philosophy we call Custom + Construct. That means you’ll work with our team to think through:

  • Floor plan design that supports real life, including multi‑generational living and evolving family needs.
  • Outlet, lighting, and technology placement, with planning for your home office, smart home features, EV chargers, generators, and future upgrades.
  • Lot placement, window location, and garage layout to fit how you live and the vehicles you drive.
  • Basement and structural planning, including finishing later or designing for 9’ or 10’ lower‑level ceilings.

Building a custom home is an exciting process full of possibility. And with the right builder, like Drees Homes, you’ll be able to make your home the perfect fit. That’s the Drees Difference.



Ready to start designing your dream home?

From Instagram inspiration and Pinterest pins to your final floor plan, Drees makes it easy to bring it all together. We know your home is more than a dwelling. It’s an expression of who you are and what you value. Designing a custom home is a very personal endeavor, and we want to be here to help you every step of the way. To get started, click here.

Laundry room with washer, dryer, island and dog wash


Dallas' Elmsdale floor plan customized with a dog wash and island in the family ready room.